Chinese World Cup sponsor Yingli sees stock price, orderbook grow as branding efforts pay off
Global Times reports that Chinese company and World Cup sponsor Yingli Green Energy Co. has seen its stock price and orderbook grow since its sponsorship of the global sporting event. The New York Stock Exchange-listed solar panel manufacturer’s stock price rose $3.80 between June 7 to July 23, increasing the company’s market capitalization by $560 million, the company’s CFO, Li Zongwei, said over the weekend.
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